What Is a GEO Audit?
A GEO audit checks whether generative AI systems can actually access, understand and cite your store's content. Most versions of it stop at robots.txt and a schema checklist. Ours also checks the part almost nobody looks at: whether your existing blog posts link back to a single product or category page.
A GEO audit is a review of whether a website's content is accessible, understandable and citable by generative AI systems — ChatGPT, Perplexity, Google AI Overviews, Copilot. It covers whether AI bots can even reach your pages (robots.txt), whether your data is machine-readable (structured data), whether your content answers questions in a format that's easy to quote (answer-first structure) — and, the part generic checklists skip because they don't know your catalog, whether your blog links back to any product or category page at all. Content Mood runs this exact review by hand and sends it to you as a free diagnosis.
What's checkable from your URL alone, and what needs Search Console
This split is the honest part of any GEO audit, and it's usually the first thing left out. A public URL tells you a lot. It doesn't tell you everything, and pretending otherwise is how audits end up guessing at numbers instead of reporting them.
| From your URL alone | Needs Search Console access |
|---|---|
| What's published, and since when | What position each post actually holds |
| How many posts link to your catalog | How many clicks each post brings in |
| Architecture, clusters and missing pillar content | Which posts are losing traffic month over month |
| Posts that overlap on the same topic | Which keyword each URL actually ranks for |
| Content that's gone stale or unmaintained | Impressions, CTR, real queries |
| AI bot access, structured data, citability | Confirmed cannibalization (backed by data, not just overlap) |
| What competitors cover that you don't |
That gap is deliberate, not a limitation we're hiding. Our free diagnosis only asks for your email and store URL, so it only promises what the left column can actually show. If you later connect Search Console, the right column is exactly what a paid engagement adds: real positions and real traffic lost, not estimates.
The seven blocks of a real GEO audit
This is what we actually check, in the order the pain shows up for a store owner, not the order an auditor would file it. Nothing invented for this page: it's the same structure Content Mood runs by hand on every diagnosis it sends.
What you've published
How many live posts, first and last publish date, publishing pace over the last twelve months, and which posts don't get a single internal link pointing to them.
How many posts link to your catalogStar block
The single most commercially useful finding in the whole report, and it's 100% checkable from your URL alone: what share of your posts link to at least one product or category page, how many links per post on average, and which posts get real traffic but send zero of it toward something you sell. Generic GEO checklists never look at this, because a generic tool doesn't know your catalog. We crawl your blog against it.
How it's organized
Which topic clusters exist, which ones have no pillar post, which posts never link back up to a pillar, and which catalog categories have no content supporting them at all.
Which posts compete with each other
Without Search Console this is topic overlap, not confirmed cannibalization, and we say it that way. Pairs or trios of posts aimed at the same query, and which one is worth keeping.
What's already expired
Posts untouched for over two years, outdated prices or dates still sitting in the body, and products mentioned that aren't in your catalog anymore.
Whether AI can actually cite you
Whether GPTBot, ClaudeBot and PerplexityBot are blocked in your robots.txt, whether you have structured data (Article, FAQPage, Product, BreadcrumbList), whether your content is written answer-first, and whether you show up in Bing's index, which is where ChatGPT searches.
Where we'd start
Three actions, not fifteen. Each one with what it is, why it comes first, and what we'd expect to happen — plus the honest line on what you can do yourself, without us.
Our free AI citability test checks whether nine AI bots can reach your site through robots.txt. That one part really is instant and self-serve, no email required. The full seven-block diagnosis above is not: it runs by hand, on your actual blog and catalog, and takes about five business days.
A frozen PDF, or a diagnosis that gets redone
There's already a version of this most stores have seen: a paid GEO or content audit commissioned from an agency. It isn't wrong, but it's built to describe one day, and a blog doesn't hold still for that long.
| A one-time paid GEO audit | Content Mood's free diagnosis | |
|---|---|---|
| Format | A PDF, delivered once | An email, in the body, nothing to open |
| Who runs it | An agency analyst, usually billed by the hour | One person, by hand, free the first time |
| How often | Once, maybe revisited a year later | Meant to run again as the blog and catalog change |
| What it checks | Usually bot access and a schema checklist | Bot access, schema, structure, and how the blog connects to the catalog |
| What happens after | The document ages; the blog doesn't wait for it | The first one is free; the next one reflects the store you have then |
The honest constraints
This isn't a tool. It's Lautaro, reviewing your store by hand. That's a feature, not a limitation, but it does come with real constraints:
- Free — no card, no trial that converts into a charge.
- Capped at the first 30 requests — the limit comes from how long each diagnosis actually takes to do properly, not from manufactured scarcity.
- About five business days to deliver, not 24-48 hours.
- Delivered by email, in the body of the message, not as an attachment.
- Manual, start to finish — nothing here is generated the moment you submit the form.
Frequently asked questions
Is this an automated tool?
No. This GEO audit is run by hand: Lautaro personally reviews your store, checks AI bot access, structured data and content formatting, and cross-references your blog against your own catalog. Nothing here is generated by a script watching your URL. The only fully instant, self-serve piece on this site is the separate AI citability test, which checks one narrow thing: whether nine AI bots can reach your site through robots.txt.
How long does it take?
About five business days from when you submit your email and store URL. It isn't 24-48 hours, because there's no dashboard generating this in the background: it's one person going through your blog and catalog by hand, capped at the first 30 requests so the timeline stays honest.
What do I need to provide?
Just your email and your store's URL. That's enough for most of the seven blocks in the report, everything except exact rankings and click data, which need Search Console access. The report is explicit about which findings come from which source.
Is there a paid version?
Pricing for Content Mood isn't public yet, the product itself launches later in the year. Right now the only thing on offer is this free diagnosis, for the first 30 stores that ask for it.
What if I don't have Search Console, or don't want to share it?
You don't need it for this. The free diagnosis runs entirely off your public URL, and the parts of the report that would need Search Console are marked as unavailable rather than guessed at.
Does it work for any ecommerce platform?
Yes: Shopify, WooCommerce, PrestaShop, WordPress, Magento, whatever you run. The audit reads your public blog and public catalog; it doesn't depend on which CMS renders them.
Get the real version, not the checklist
The seven blocks above, run on your actual store: what's published, how much of it reaches your catalog, and where we'd start.
Get my diagnosisno card · free for the first 30 · by email, in about 5 business days